---
title: WiDonate | About WiDonate
description: Learn about how WiDonate got started and get to know the WiDonate team.
---

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- [For Non-Profits](https://widonate.com/non-profits)
- [For Athletic Departments](https://widonate.com/athletic-departments)
- [How it Works](https://widonate.com/how-it-works)
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## About WiDonate

WiDonate is a **digital-first fundraising platform** purpose-built for nonprofit organizations to grow and engage their donor base with innovative and exciting digital fundraising campaigns.

WiDonate was founded in early 2025 out of a MBA school project where co-founder Michael Flowers had to identify a real-world problem and build a solution to solve it. Michael, who served on the board of two separate nonprofit boards, noticed an opportunity to support their fundraising strategy through easy-to-implement digital campaigns. 

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## Meet the WiDonate Team

![Michael Flowers](https://widonate.com/hubfs/Michael%20Flowers.jpg)

Michael Flowers

**Co-Founder & CEO**

Michael has nearly a decade of experience in the tech startup ecosystem taking ideas from product to launch. 

He also graduated with an MBA from UW-Madison with a specialization in technology strategy and product management. Michael’s career experience in venture capital and startup consulting has him excited about the future of digital fundraising. 

Michael is a former UW-Madison student athlete and has served on the boards of the Madison East YMCA, Special Olympics of Wisconsin, and Madison Area Music Association.

![Haakon Anderson](https://widonate.com/hubfs/Haakon%20Anderson.jpg)

Haakon Anderson

**Co-Founder & Head of Non-Profit Engagement**

Haakon brings a unique blend of innovative problem solving, people-first leadership, and deep nonprofit insight to WiDonate.

As a Master's graduate with an extensive background in entrepreneurship, consulting, and nonprofit management, he’s well-positioned to build meaningful relationships and advance the missions of the organizations WiDonate will serve.

Rooted in years of community engagement inspired by his time as UW-Madison student-athlete, Haakon is excited to help build a platform that reimagines how nonprofits fundraise.  

![WiDonate](https://widonate.com/hubfs/W_Horizontal_White@4x.png)

WiDonate is building a new movement of everyday givers. We help non-profits and athletic programs grow sustainable digital funding.

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[For Non-Profits](https://widonate.com/non-profits?hsLang=en)

[For Athletic Departments](https://widonate.com/athletic-departments?hsLang=en)

[How it Works](https://widonate.com/join-us?hsLang=en)

[About WiDonate](https://widonate.com/about-widonate?hsLang=en)

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