About WiDonate
WiDonate is a digital-first fundraising platform purpose-built for nonprofit organizations to grow and engage their donor base with innovative and exciting digital fundraising campaigns.
WiDonate was founded in early 2025 out of a MBA school project where co-founder Michael Flowers had to identify a real-world problem and build a solution to solve it. Michael, who served on the board of two separate nonprofit boards, noticed an opportunity to support their fundraising strategy through easy-to-implement digital campaigns.
Meet the WiDonate Team
Michael Flowers
Co-Founder & CEO
Michael has nearly a decade of experience in the tech startup ecosystem taking ideas from product to launch.
He also graduated with an MBA from UW-Madison with a specialization in technology strategy and product management. Michael’s career experience in venture capital and startup consulting has him excited about the future of digital fundraising.
Michael is a former UW-Madison student athlete and has served on the boards of the Madison East YMCA, Special Olympics of Wisconsin, and Madison Area Music Association.
Haakon Anderson
Co-Founder & Head of Non-Profit Engagement
Haakon brings a unique blend of innovative problem solving, people-first leadership, and deep nonprofit insight to WiDonate.
As a Master's graduate with an extensive background in entrepreneurship, consulting, and nonprofit management, he’s well-positioned to build meaningful relationships and advance the missions of the organizations WiDonate will serve.
Rooted in years of community engagement inspired by his time as UW-Madison student-athlete, Haakon is excited to help build a platform that reimagines how nonprofits fundraise.